Privacy Policy

Last Updated: June 1, 2025

1. Introduction

Welcome to Peg.com, operated by Peg.com LLC ("Peg," "we," "us," or "our"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at peg.com, use our mobile application, or engage with our services.

We respect your privacy and are committed to protecting your personal information. Please read this Privacy Policy carefully to understand our practices regarding your personal data.

2. Information We Collect
2.1 Personal Information You Provide
  • Account Information: Name, email address, phone number, shipping address, billing address
  • Payment Information: Credit card details, payment method preferences (processed securely through our payment processor Braintree)
  • Return Information: Order details, product information, photos of returned items
  • Communication Data: Messages, customer service inquiries, feedback, and correspondence
2.2 Information Collected Automatically
  • Device Information: IP address, browser type, operating system, device identifiers
  • Usage Data: Pages visited, time spent on site, clicks, search queries, auction activity
  • Location Data: General location information (with your consent for mobile app users)
  • Cookies and Tracking: We use cookies, web beacons, and similar technologies to enhance your experience
2.3 Information from Third Parties
  • Retailer Data: Order information from participating retailers (via Shopify integration)
  • Social Media: Information from social media platforms if you choose to connect your accounts
  • Analytics Providers: Aggregated usage statistics from third-party analytics services
3. How We Use Your Information

We use your personal information for the following purposes:

3.1 Core Business Operations
  • Process returns and facilitate auctions
  • Manage user accounts and authenticate users
  • Process payments and prevent fraud
  • Communicate about transactions, returns, and account status
  • Provide customer support and respond to inquiries
3.2 Service Enhancement
  • Personalize your experience and show relevant content
  • Improve our website, app, and services
  • Conduct analytics to understand user behavior
  • Develop new features and functionality
3.3 Marketing and Communication
  • Send promotional emails and notifications (with your consent)
  • Provide updates about our services and new features
  • Conduct surveys and gather feedback
  • Send SMS notifications related to auctions and returns (with opt-in consent)
3.4 Legal and Security
  • Comply with legal obligations and regulatory requirements
  • Protect against fraud, abuse, and security threats
  • Enforce our Terms of Service and other policies
  • Resolve disputes and investigate complaints
4. How We Share Your Information

We may share your personal information in the following circumstances:

4.1 Service Providers

We work with trusted third-party service providers who assist us in operating our business:

  • Payment Processing: Braintree for secure payment processing
  • Email Services: Klaviyo for email marketing and transactional emails
  • Shipping: UPS and other carriers for package delivery
  • Cloud Services: Microsoft Azure for data hosting and processing
  • Analytics: Google Analytics and other analytics providers
  • Customer Support: Tools and platforms that help us provide customer service
4.2 Business Partners
  • Participating Retailers: We share necessary information to facilitate returns and process refunds
  • Liquidation Partners: When items don't sell, we may share basic product information with liquidation partners
4.3 Legal Requirements

We may disclose your information when required by law or in response to:

  • Court orders, subpoenas, or other legal processes
  • Government investigations or regulatory requests
  • Protection of our rights, property, or safety
  • Prevention of fraud or other illegal activities
4.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity.

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information, including:

  • Encryption of sensitive data in transit and at rest
  • Secure payment processing through PCI-compliant systems
  • Regular security assessments and updates
  • Access controls and authentication mechanisms
  • Employee training on data protection practices

However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

6. Your Rights and Choices
6.1 Account Management
  • Access, update, or delete your account information
  • Change your communication preferences
  • Deactivate your account
6.2 Marketing Communications
  • Unsubscribe from promotional emails using the unsubscribe link
  • Opt out of SMS notifications by replying "STOP"
  • Adjust your notification preferences in your account settings
6.3 Data Rights

Depending on your location, you may have additional rights including:

  • Right to access your personal data
  • Right to correct inaccurate information
  • Right to delete your personal data
  • Right to restrict or object to processing
  • Right to data portability

To exercise these rights, please contact us at [privacy@peg.com].

7. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Remember your preferences and settings
  • Authenticate your account
  • Analyze site usage and performance
  • Provide personalized content and advertisements

You can control cookies through your browser settings, but disabling cookies may affect site functionality.

8. Children's Privacy

Our services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will delete it promptly.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place for such transfers in accordance with applicable laws.

10. Data Retention

We retain your personal information for as long as necessary to:

  • Provide our services to you
  • Comply with legal obligations
  • Resolve disputes and enforce agreements
  • Pursue legitimate business interests

When we no longer need your information, we will delete or anonymize it securely.

11. California Privacy Rights

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA), including:

  • Right to know what personal information we collect and how we use it
  • Right to delete your personal information
  • Right to opt out of the sale of personal information
  • Right to non-discrimination for exercising your privacy rights

We do not sell personal information to third parties.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by:

  • Posting the updated policy on our website
  • Sending an email notification to registered users
  • Providing in-app notifications

Your continued use of our services after such changes constitutes acceptance of the updated policy.

13. Contact Information

If you have questions about this Privacy Policy or our privacy practices, please contact us:

Peg.com LLC
Email: support@peg.com
Phone: (402) 235-6034
Address: 6464 Center St., Ste 200, Omaha, NE 68106

This Privacy Policy is effective as of the date listed above and governs your use of the Peg.com website and mobile application.